Monday, February 16, 2009

New Balance uses crowdsourcing

After seeing the success of Charlene Li logo competition I noticed that crowdsourcing was becoming a new trend among businesses.  The newly released book Crowdsourcing: Why The Power of The Crowd Is Driving The Future of Business by Jeff Howe is a very good resource for finding out more about this unique approach to getting things done by people who are qualified and passionate about doing something they are familiar with.  

New Balance has jumped on the bandwagon and started a shoe design competition for anyone who thinks they can design a sneaker.  The winner will design the 576 and 1700 models with only 600 pairs sold to select stores.

Check BOOKiDO for the book or New Balance sneakers.

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