Obama Campaign buys primetime slot

Obama’s campaign has bought 30 minutes of primetime on CBS and NBC to air a special program.

Date and timeslot is the same for both buys: 8 p.m. ET Oct. 29.

As of Thursday, the Obama campaign was also talking to Fox for a similar buy, but potential conflict with the World Series broadcast is hampering negotiations. ABC had also been approached and was beginning the negotiation process with the Obama camp.

While not unprecedented, the move is unusual in that presidential campaigns tend to aim TV spending at local broadcast outlets in specific battleground states. But with so many states in play this election, a network buy could be more efficient and economical.